Good design follows a process. Here are four of the things I always consider when approaching my work:
The notepad comes before the sketchpad. Your stories allow me to shape the ideas behind the designs. I want designs that work for the target audience, convey the appropriate feelings, and stay true to the project's vision.
I’m lucky to be doing something that I love and have fun doing. My best ideas have come from stepping away from my desk, looking at other angles, and sometimes not even looking at all. It's funny how inspiration works sometimes.
Design is an iterative process. The first solution to a problem is typically never the best. I always create multiple options then pick it apart - fix what doesn’t work, run with what does, refine and refine again to ensure the best possible final product.
It’s the details that count. The details are what separates you from the rest of the crowd. I want everything I do to be the best it can be. Even if it’s something nobody else will see or care to notice, I’ll make sure it’s done right.
When I'm not working on solving problems with clients, I'm working on my own "passion projects". Jump over to my blog to see what I've been up to!